When individuals are financially well, it enables them to make calculated and informed decisions regarding spend. A national assessment conducted by the Financial Industry Regulatory Authority on basic financial literacy found that African Americans answered only 38% of the survey correctly. Unfortunately, marginalized populations are at the forefront of the financial literacy gap in the United States. Veronica Powell has made it her mission to help bridge this gap.

Growing up in an underserved community where 70% of the population lives below the poverty level, Veronica overcame the statistics.

 

She received a Bachelor of Business Administration degree in Accounting from UW-Milwaukee and gained professional experience in accounting and tax by holding roles at a private accounting firm and the Wisconsin Department of Revenue.

 

In 2019, her passion led her to birth Empowering Wealth Financial Coaching, which offers financial roadmap planning and literacy training for minority business owners. Their mission is to inspire entrepreneurs to pursue a legacy beyond profit and to recognize that their wealth has a greater purpose. Empowering Wealth Financial Coaching empowers entrepreneurs to see how their profits can create lasting impact and fulfillment.

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In 2020, Veronica expanded her vision to include community youth by starting a non-profit organization called Empowering Youth Wealth Inc., where she drives financial advocacy. To date, she has helped secure access to high-quality financial literacy programming for 200+ young students. She is also an active member of the faith community, serving on the Evolving Finance Ministry for Evolve Church, Milwaukee.

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As a dynamic public speaker, Veronica is committed to empowering entrepreneurs to master their finances and build sustainable, impactful businesses. Her engaging presentations focus on financial literacy, wealth building, and the unique challenges faced by minority business owners. Veronica's insights have inspired countless entrepreneurs to take actionable steps toward financial independence and success, helping them to align their financial goals with their broader vision for their businesses. 

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Today, she serves as a full-time educator with Waukesha Technical Community College and is admitted to practice before the Internal Revenue Service as an Enrolled Agent. Veronica serves as  board member with the Wisconsin Chinese Chamber of Commerce, working to support business growth for minority populations. She resides in Milwaukee, WI, with her husband and two daughters, whom she cherishes creating memories with. In her spare time, one can find her traveling, learning world cultures, and gardening.

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 Oprah Winfrey once said: “Create the highest, grandest vision possible for your life…you become what you believe.” Veronica has spent the last 15 years devoted to creating frameworks that bridge financial literacy gaps, empowering her clients to establish and believe their vision.

 

Empowering Wealth is not a brand; it is a mindset: Educate. Empower. Elevate.